Adoption of E-Business by Libyan Tourism Enterprises

International Journal of Applied Entrepreneurship (ISSN: 1742-5824) Volume 1 Issue 3

Mokhtar Jwaili, Dr. Brychan Thomas and Dr. Said Al-Hasan
Welsh Enterprise Institute, University of Glamorgan Business School


This paper investigates enterprises in the Libyan tourism industry and their perception of the adoption of e-business in developing the industry. Consideration is given to enterprises that do not adopt e-business, the problems they face and the benefits they would gain from an e-business programme. With regards to this the importance of e-business and the extent to which theory is followed is examined. This paper explores what should be done to develop e-business for tourist enterprises and how to implement strategic plans for the industry to increase its market share to enable it to compete in the international market place. Tourism is important to Libya’s economy and greater consideration should be given to its development and, in particular, to e-business. It is especially the case for small and medium-sized tourism enterprises (SMTEs) since most industrial sectors depend on these composing 50% privately owned and the rest full or part government owned.

Keywords: Libyan tourism, enterprises, e-business

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