International Journal of Applied Finance For Non-Financial Managers (ISSN: 1742-528X) Volume 1 Issue 1
In a previous journal article I focused on financial performance indicators and covered concepts as: profitability, liquidity, utilisation and productivity. In this paper financial statement analysis from an investor perspective will be considered.
Interpreting financial statements usually includes comparison – that of one company with another or the same company over a period of years to examine performance and trend. Other comparisons may include those on an interim basis with published industry average figures.
From an investor perspective two major concepts feature in any analysis and include: