International Journal of Applied Finance For Non-Financial Managers (ISSN: 1742-528X) Volume 1 Issue 2
The purpose of this paper is to illustrate by means of a case study approach the financial performance reporting needs of the board of an SME. Coverdrive Ltd is a manufacturer of cricket bats and is based in Whitby , North of England. It is an owner-managed private company and was formed in the mid 1980's with the aid of some European Funding. It is classed as a small to medium sized enterprise (SME). The managing director is Steven Ambrose who chairs the management team which comprises a financial director, a production director, a marketing director and a human resource manager.