Barriers to Online Retail Activities in Emerging Economies: The case of Turkey

International Journal of Applied Marketing (ISSN: 1742-2612) Volume 1 Issue 1

Mustafa Zihni TUNCA, Süleyman Demirel University, Isparta - Turkey

İsa İpçioğlu , Dumlupınar University, Kutahya – Turkey

Prof. Mohamed Zairi European Centre for TQM, University of Bradford, UK.


The number of Internet users worldwide was expected to reach 655 million by the end of 2002. Yet, electronic commerce has developed very slowly in many emerging economies due to the absence of necessary logistics, financial and communications infrastructures. In this paper, after discussing major barriers to electronic commerce in emerging economies, diffusion of online retail activities as well as barriers to online shopping in Turkey have been investigated. Amongst the eight major barriers, the most important ones, which are not given in early studies, are related to cost of goods and deliveries.

Keywords: E-commerce, developing countries, Turkey, B2B, Internet Shopping

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