TQM: Theoretical Insights - Part 2

International Journal of Applied Quality Management (ISSN: 1742-2647) Volume 2 Issue 2

Dr. A. Al Nofal
Research Associate

Dr. N. Al Omaim
Research Associate

Professor M. Zairi
European Centre for TQM


The objective of this paper is continue exploring the types and significance of various models of TQM implementation, particularly those based on National Quality Awards and those which are empirically based. In related to the later, the paer discusses in great details various critical factors identified by several in depth research studies and found to impinge significantly on the effectiveness of TQM implementation.

Key Words: Critical factors, Malcolm Baldrige national Quality Award, European Excellence Model, +Leadership, Policy and Strategy, Process Management, Customer Satisfaction

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