International Journal of Applied Quality Management (ISSN: 1742-2647) Volume 1 Issue 2
Navin Shamji Dedhia
Selling and remembering is easier when connected with an event or a story. Storytelling is an easier way to give a motivational or an inspirational message. It is becoming a major factor in management and organizations as it is more effective. Purposeful storytelling will get results when selling quality to the management. Management will buy an advice or recommendations when presented with a story.