International Journal of Applied Strategic Management (ISSN: 1742-8204) Volume 2 Issue 1
Dr. Ahmed N. Al-Rasby
Sultan Qaboos University, College of Commerce & Economics, Muscat, Sultanate of Oman
This paper emphasizes the need for a high degree of correspondence between the constructs underlying a theory and the method by which they are measured. This requirement is even more crucial for the field of manufacturing strategy because much previous research did not take measurement issues at the core of their investigations. However, recent studies have started to show more methodological details, and satisfy standard measurement criteria. In summary, three critical issues were identified which are related to construct measurement. They are the consistency of construct definition, using interval and multi-item scales and the significance of assessing validity.
In view of the fact that the small body of empirical studies in the field suffers from lack of methodological rigour, this paper proposes a research methodology that is based on the widely used paradigm for the development of measurement instruments formulated by Churchill (1979).
Keywords: Manufacturing strategy, Construct definition, Construct measurement, Nominal and single item scales, Validity assessment, Reliability assessment, Developing measures, Structural Equation Modelling.