Professor Richard Varey

University of Waikato, New Zealand

Status: IMJ Editorial Advisory Board

Richard Varey is Professor of Marketing, and a specialist in inquiring on commercial interaction situations and systems of managed communication. He is a member of the editorial boards of the Journal of Communication Management, the Journal of Marketing Communications, the Corporate Reputation Review, the Journal of Management Development, the Atlantic Communication Journal (formerly the New jersey Journal of Communication), and the International Journal of Applied Marketing. He is a guest reviewer for a wide range of management journals, conferences, and publishers. He is a member of the Advisory Committee and Visiting Professor of the Corporate Communication Institute at Fairleigh Dickinson University, Madison, New Jersey, USA.

Richard's research interests are marketing as a social interaction system, the political economy of market systems, participatory and ethical communication and information systems management, and management studies methodology. He applies Critical Social Theory and critical social psychology in his work. Richard received the British Institute of Management "Young Manager of the Year" Award in 1991, an IABC Research Foundation Best Paper Award in 1997, and the Outstanding Paper Award from the European Journal of Marketing in 1999.

He is a graduate of the University of Newcastle-upon-Tyne (BSc 1980) and Manchester School of Management, UMIST (MSc 1990, PhD 1996). Richard has co-edited (with Prof. Barbara Lewis) "Internal Marketing: Directions for Management" (Routledge, 2000), and authored "Marketing Communication: Principles and Practice" (Routledge, 2001) and "Relationship Marketing: Dialogue and Networks in the E-Commerce Era" (Wiley, 2002). His papers have been published widely, including the European Journal of Marketing, the Journal of Marketing, the Journal of Information Technology, the Journal of Communication Management, THEXIS, and the International Journal of Service Industry Management.

For further information please visit the Waikato Management School site.

Articles by : Professor Richard Varey

HRM: Human Relationship Management
The Orthodoxy and Hegemony of ‘Marketing Communications': From Interactive Communication to Communicative Interaction
'Internal Marketing' as an Organisation Design and Development Meta-Structure for Corporate Communication
Identification in a Co-operative Community: Internal Marketing to Build Corporate Image and Reputation